It’s not secret that I think Chris Brogan might be the biggest snake oil salesman ever to walk the land. The other day he might have jumped the shark. Chris shared with the world his “day rate.” Are you ready for what it is? Sit down. Get comfortable. Please don’t have any water in your [...]
Opinions And Ramblings By Adam Kmiec On All Things Media
Category Archives: Marketing & Advertising
Covert Your Harshest Critics
I loathe to praise work done by the juvenile delinquents at Crispin Porter And Bogusky, but I think they’re really on to something with this new campaign for Dominos. The new campaign includes spots featuring Dominos chefs going door to door to face their harshest critics.
The campaign is pure brilliance and even got me to [...]
Planting Flags
I like planting flags. I like scaling mountains that have never been climbed. I like doing things faster than anyone else. There’s a joy in getting to the finish line, breaking records and doing this that have never been done before. It can be tough sometimes to find new challenges. [...]
Whatever Happened To Please And Thank You?
Please and thank you. Simple words. Very simple actually. We’re taught these words at an early age. My daughter learned the words and when to use them before she was 2. On a daily basis she uses them. In truth, she probably uses them more than she should. [...]
Southwest Shows Us The Way
If you’re a normal person, you spent the weekend with your family, friends, relaxing, enjoying some well needed rest and relaxation, and tuning into the Winter Olympics. But, if you were like me, your eyes were transfixed on twitter instead of the TV. This weekend we watched a very angry Kevin Smith (yes, [...]
Kia Wins In The Battle Of Car Makers Advertising During The Super Bowl
We saw ads from Audi, Dodge, Hyundai, Honda and others. Usually the Super Bowl is a proving ground for card ads. Manufacturers bring their best of the best to the table so they can outshine the competition. This year’s Super Bowl was just strange. Hyundai was ok…nothing Earth shattering. Honda and Audi were abysmal. Doge [...]
The Google Super Bowl Ad
Of all the Super Bowl ads, the one from Google was definitely my favorite. It’s sorta funny to think that a company grounded in technology, math, algorithms, and 1s and 0s could create such an emotional connection. Well done.
The Expectations And Implications Of Real Time
Do we need a bit of a reality check?
I was in a client meeting a few days ago where we collaborating on their 2010 social strategy. The social strategy ultimately is tied to the overall marketing strategy and thus the well defined business objectives. As we were plotting out a fairly robust and [...]
The Google Nexus One Swings And Misses
I’ve been using a Nexus One for about 2 weeks now. By using it, I mean that my iPhone 3G has sat in a bag for 2 weeks and was not used at all. By using it, I mean that the Nexus One has been my everyday cellphone. I’ve used it for [...]
5 Key Interactive Trends To Master In 2010
5 Key Trends To Master In 2010
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