Sep 06 2008
I Love House
House could just be the best show on TV. It’s little things like this that make the show fantastic.
House III God III
Sep 06 2008
House could just be the best show on TV. It’s little things like this that make the show fantastic.
House III God III
Sep 04 2008
No matter how many times I see this, it makes me smile. Sure it’s a bit cynical, but that’s the point. It hits all the right cords and reminds us that the reason we got into this crazy business is because of how polarizing it can be. I wouldn’t have it any other way.
Aug 23 2008
Aug 21 2008
I love it when a company really gets “it.” I’ve continued to talk about the value of micro Interactions for a while now. Really, it’s all about making the little things matter. Check out this video from EA in response to a Tiger Woods 2008 game owner’s youTube video. The game owner believed there was a glitch in the game…EA is proving him wrong.
This works for so many reasons. First, it shows how engrained in consumer culture EA is. They really are listening and paying attention. Second, the response offers a tongue in cheek approach to acknowledging the “bug.” Let’s face it, there is a bug. Third, this does great things for the Tiger Woods brand. After all, only Tiger could walk on water ![]()
Aug 19 2008
Product placement is an interesting business. When Michael Phelps wears a Speedo swimsuit it means something. When Kobe is featured in a pair of Nike shoes, ditto. The list goes on an on. The one product placement that has me perplexed is the Chinese Olympic Anti-Terror Force’s use of the Segway. Yes, that Segway. Don’t believe me? Check out this photo.

Segway
Am I now supposed to want a Segway because people who shoot other people for a living use them? I’m just seriously conflicted on this example of product placement, because I have no idea why it makes sense. Thoughts?
Aug 13 2008
I love when the community takes something that already exists and makes it their own. When that happens, you get something great like this:

The Joker and McDonald
Aug 11 2008
Yes, I said Hitler and Twitter. I really needed a pick me up today and the guys over at Crunchgear delivered in spades.
Aug 07 2008
I can’t believe I’m actually posting something positive about Paris Hilton, but here you go.
This was in response to this video.