Opinions And Ramblings By Adam Kmiec On All Things


On some level we are who we’ve worked for and the brands we worked on. We accumulate knowledge from the experiences we’ve had and we extract wisdom from those we worked with. For more than 15 years, Adam Kmiec has worked for some of the most forward thinking organizations in the world, while helping some of the most dynamic brands find success in the digital and social space.

He is currently the Sr. Director, Mobile, Social, Content & Performance Marketing at Walgreens. In this role he is responsible for leading, defining and executing the company’s mobile, social and content strategy, in addition to driving the organization’s approach in SEO, SEM and Affiliate marketing . His role spans across the entire Walgreens brand portfolio, including Duane Reade and the Drugstore.com businesses.

His career has crisscrossed both the client and agency sides of the marketing and advertising industry, covering stops at renowned and historic organizations that include Fallon, Leo Burnett, Walgreens and The Campbell Soup Company.

A frequent speaker and news contributor, he’s constantly challenging the norm and convention. Opinionated, but honest and always grounded in facts, he enjoys a spirited conversation and the culture of continuous knowledge transfer.

When not helping to make Walgreens an omnichannel leader, he advises early stage startups in the social, content and analytics verticals.

Outside of the office, Kmiec enjoys traveling, photography and being a “cool” dad to his daughter, Cora, and son, John.