Opinions And Ramblings By Adam Kmiec On All Things


On some level we are who we’ve worked for and the brands we worked on. We accumulate knowledge from the experiences we’ve had and we extract wisdom from those we worked with. For more than 15 years, Adam Kmiec has worked for some of the most forward thinking organizations in the world, while helping some of the most dynamic brands find success in the digital and social space.

He is currently the Sr. Director, Mobile, Social And Content Marketing, at Walgreens. In this role he is responsible for leading, defining and executing the company’s social media and content strategy. His role spans across the entire Walgreens brand portfolio, including Duane Reade, Drugstore.com and Boots.

Prior to re-joining Walgreens, he was Director, Global Digital Marketing and Social Media at The Campbell Soup Company. In that role he was responsible for leading the organization’s digital marketing strategy across the company’s diverse and beloved portfolio of brands across the globe.

His career has crisscrossed both the client and agency sides of the marketing and advertising industry, covering stops at renowned and historic organizations that include Fallon, Leo Burnett, Walgreens and The Campbell Soup Company.

A frequent speaker and news contributor, he’s constantly challenging the norm and convention. Opinionated, but honest and always grounded in facts, he enjoys a spirited conversation and the culture of continuous knowledge transfer. From video games to mobile and social to the future of websites, Kmiec is always thinking forward.

When not leading Walgreens through the ever evolving social media and content landscape, he advises early stage startups and historic organizations looking to increase their digital fitness.

Outside of the office, Kmiec enjoys traveling, photography and being a “cool” dad to his daughter, Cora, and son, John.