Opinions And Ramblings By Adam Kmiec On All Things

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Friday Five – September 19, 2014

Polaroid’s real-life Instagram logo camera can also print your photos
In what can only be described as life, imitating art, imitating life…Polaroid (yes that Polaroid) is bringing out a digital camera that’s modeled around Instagram, which of course is modeled around the Polaroid. What I like about this story is that it shows, they’re are still new ways to capture the emotion in creating a moment…and then convert that emotion into printing a photo, to savor the memory. Photo printing is not dead. We just need better reasons to print.

How H&M Churns Out New Styles In Just 2 Weeks
A lot of it, is logistics. But, those logistics mean nothing without the big data being used to spot trends that will stick and drive sales. Predictive analytics, not regression analytics is what’s driving H&M forward.

CoverGirl Ad Becomes a Protest Tool Against NFL’s Roger Goodell
A very powerful article that shows how easily brands can be dragged into a conversation that they don’t want to be a part of. Cover Girl launched a campaign, as part of their NFL sponsorship, that highlighted how to use makeup that helped consumers embrace the “look” of their team. Great idea! But, with the recent domestic violence cases surrounding the NFL, the ads were edited by consumers to highlight the fact that P&G (maker of Cover Girl) was paying money to support an organization that was seemingly taking domestic violence, lightly.

Tech has raised the bar on customer experience higher than ever; here’s why you should care
We’re an organization that’s focused on the customer. We want to understand her, her needs and be there for her, at the right time with the right message and the right feeling behind that message. Technology, in some ways has created barriers between people and companies and at the same time, made us all closer and certainly more accountable and accessible. This interview gets to the fundamental reason why it’s so important to be customer first.

Southwest Airlines Understands The Heart Of Marketing Is Experience
A great in depth look at Southwest Airlines’ major rebranding effort. “The average distance between the stem of the brain and the top of the heart is nine inches. Great brands don’t just bombard the eyes and the ears. They understand true advocacy begins only once you reach the heart of your customer.” Brands have a soul; they’re more than the glass, metal, nuts, bolts and logo.

Friday Five – August 29, 2014

Want to See Aziz Ansari’s Next Stand-Up Show? Check Twitter, Then Give Him Your Phone Number.
Talk about a heck of a promotion and a great use of twitter to build personal relationships and tap in to your most rabid fans. “Here’s how it works: Ansari sends out a message from his Twitter account, telling fans who live in Chicago to head to his site, where they enter their cellphone numbers, which enters them into a lottery for tickets — all without knowing where the show will be. When Ansari did this in San Francisco, he got 35,000 signups in three days.”

A closer look at the #Emmys
Social and TV, go together like beer and brats, BBQ and bourbon, and of course happy and healthy. The twitter insights team composed a detailed breakdown of how viewers tweeted, during the Emmy’s. “There were 1.1 million Tweets about the show (+-3 hours) during the live telecast (8-11 p.m. ET) according to Nielsen.” Not too shabby, eh?

Newcastle Asks Fans For Photos, Which It’ll Convert (Very Badly) Into Ads
Must have beer on the mind…I know, it’s the 2nd beer themed content for this week’s Friday Five, but it comes from Heineken’s competitor: Newcastle. They’re asking fans of Newcastle to submit photos, which Newcastle will turn into ads to promote their beer. This is crowdsourcing at its finest. It’s a simple and cost effective way to scale content, while making the customer part of the brand experience.

If a Self-Driving Car Gets in an Accident, Who—or What—Is Liable?
Bonus time!!! Yes, this week you get 6 in Friday Five. This is just such a cool and interesting article. As the ideas of self-driving vehicles starts to become a reality for consumers, who’s to blame when an accident happens? The answer might surprise you!

E-Commerce Is Not Eating Retail
This article will make you feel great about the direction we’re taking. It’s not about Ecommerce vs retail; it’s all about serving the needs of the Omnichannel customer. Think “and”, not “or”, when it comes to commerce.

Friday Five – July 18, 2014

Google contact lenses: Tech giant licenses smart contact lens technology to help diabetics and glasses wearers
Talk about the internet of things, being something more than just a scale that can tweet your weight. Google and Novartis are partnering up to create contact lenses that among other things, could measure a wearer’s vitals and eliminate the need for painful blood tests.

How The World Cup Played Out On Facebook Versus Twitter
Good insight. I won’t bury the lead, “Twitter is where people go to talk about surprising, unexpected events as they’re unfolding. Facebook is where people go to record their feelings about big, shared milestones somewhat after the fact. The World Cup told us what we already know.” definitely worth reading and for a more in-depth analysis check out twitter’s publicly released info about the activity surrounding the World Cup http://bit.ly/1zMVxCM

People remember ads more when they binge on TV shows
“A binge watching audience is different than the traditional one because binge viewers are more invested in the content on the screen, and that includes the ads, said Pamela Marsh, director of primary research and insights for Annalect, which conducted the study.” While this is great for advertisers, it could be bad for people in general. A recent study indicates that binge watching TV kills us faster http://nbcnews.to/1zMVPtc

Publishers have an updated evergreen strategy: Make the old new again
Publishers are starting to realize that “news” and “content” doesn’t have to be new to perform really well. Content from a few months to a few years back can be just as engaging, if not more, than content that’s new and fresh. This really isn’t too crazy when you consider the great images that are shared by people, across social networks, on every Thursday (aka Throwback Thursday). As Don Draper once remarked, nostalgia is potent.

An Actually Useful Version of Yo Is Warning Israelis of Rocket Strikes
Have you heard of “Yo!” – it’s a messaging app that lets you say “Yo!” to all your friends. Yes, I’m serious. Stop shaking your head. It’s real. There’s no shortage of jokes about the app. As ridiculous as the concept seems, Yo! Is now serving a higher purpose. “Yo users can now follow “RedAlertIsrael” to get a “Yo” at the same time that the sirens go off. The user typically receives a warning via smartphone 15 to 90 seconds before a rocket hits.” Impressive and innovative.

Friday Five – May 23, 2014

Anthropologie Chooses Pinterest To Launching A First Look At Their June 2014 Catalog
In another example of how important Pinterest is becoming to retailers, Anthropologie chose Pinterest, not email, not their website, not Facebook, to tease customers with the new items that are going to be featured in next month’s June printed/mailed catalog. As part of the Pinterest launch they partnered with Sarah Yates, a noted and influential blogger, that’s already being read by their customer base. I’m clearly not the target, but these shoes are something else http://bit.ly/1vM4g62

How Glamour is rethinking content for the mobile era
Big data. Yep. Big data. That’s what’s driving Glamour’s new approach to content. “Glamour, using data from Parse.ly, Omniture and Chartbeat, saw fashion readers tend to come in around lunchtime and again at night, when they’re planning their outfit for the next day. They tend to read on the desktop, whose bigger screen is better suited to perusing outfits than smartphones.” But, then “around 2 p.m., traffic to Glamour’s celebrity content spikes. Entertainment-seekers typically come from Facebook via their smartphone and look for updates on stars like Jennifer Lawrence and Bradley Cooper. Glamour started posting later in the day, which led to an 11 percent increase in unique visitors and 23 percent lift in pageviews to its entertainment channel.” Simple, smart and strategic. You can’t assume people will consume your content the same way across all screens, devices and times of the day. This is one of the things that makes creating a strong content strategy so challenging.

What Are You Drinking?
No really, what are you drinking. This beautifully built site experience from The New York Times, is a brilliant example of simplifying choices and helping people make smart decisions. I highly recommend you spend a few minutes playing around with the experience. It impresses and inspires.

Saatchi Launches Digital Training Program
Not the first and certainly not the last; advertising agency Saatchi is launching a new program aimed at improving the digital skills of all their employees. It’s not just agencies, it’s also our vendor partners like General Mills who are investing in programs aimed at improving the digital knowledge and skills of employees: http://bit.ly/1vMa7bB – The quest to be digitally fit is continual. It never stops. Hopefully Friday Five is one of many building blocks you’re using to stay sharp.

Doctors Check Online Ratings From Patients and Make Change

About 25% of U.S. adults consulted online physician-rating sites, and more than a third of them went to a physician or avoided one based on the ratings, according to a recent study by researchers at the University of Michigan and published in the Journal of the American Medical Association.

That’s a big change from a few years ago. As social media feedback becomes a decision making criteria for patients, doctors are making adjustments to avoid being given more bad grades. My favorite quote from the article is this:

“First we did what anyone would do, we just ignored it,” says Dr. DeNicola. “Then new patients were actually canceling appointments because of reviews and we realized this could be more serious than we thought,” he says.

Be it reviews of doctors, restaurants or hair stylists, social media feedback is here to stay and everyone is taking notice.

Friday Five – April 25, 2014

The Rise of the Mobile Addict
Hearing the mobile is big, doesn’t come as a surprise. You need only to look around a conference room table as people wait for attendees to enter to know that we’re practically voluntarily chained to our phones. Flurry, a mobile analytics company, conducted an in depth study to understand how people engaged with their mobile phones. The research and analysis uncovered a group of people called “mobile addicts.” What’s a mobile addict you ask? It’s someone that launches an app more than 60 times a day. Apps, like it or not, are the reason we have our phones and they’re the conduit to our experiences on the web. There’s a lot more data and insight contained in the link. I highly recommend you making 5 minutes to check it out.

Facebook Knows Everything About You, And If You Don’t Believe Us Here’s Proof
Ubisoft is launching a new video game called Watch Dogs. The game centers around the character Aiden Pearce, a brilliant hacker and thug. Aiden will identify “targets” of interest and then take them out. Of course, a good hit-man, knows a lot about his target and that’s where the Facebook part comes in. To promote the game Ubisoft has created a tool/app that shows just how much Facebook knows about you. I won’t spoil the fun. It’s a fun experience that shows, how powerful social data is, why privacy concerns exists and why, as marketers, we need to strive for a balance between targeted and creepy…while always protecting the user experience

To Encourage Holiday Sex That Results In Babies, A Danish Campaign Offers “Ovulation Discount”
Despite continually being named for having some of the most happy people in the world, Denmark’s birth rate sits at a 27-year low. This is real concern for Denmark. No really. I’m serious. It’s an epidemic. To fix the problem, a travel agency, called “Spies Travel” used data. Yes, data. They found that Danes have 46% more sex on vacation and that 10% of all Danish babies are conceived abroad. See, real data. Capitalizing on that data, they’re offering discounts to Danes who want to take a vacation for the purposes of getting pregnant. Yes, this seems crazy. But, it’s also insights driven. Playing it safe hasn’t worked for Denmark, the past 27 years. They needed something different. If you always do what you always did, you’ll always get what you always got.

Universities Are Starting to Crack Down on Graduation Selfies
It finally came to this. Perhaps this will be the tipping point for ending the habits of selfies. It probably won’t. But, this just goes to show you how pervasive this consumer behavior is. Not unlike our Danish travel campaign, we have some real insights here about consumers and their love for expression. While the selfie itself may go away, the idea of seeing ourselves in media won’t. That’s a behavior that’s been around for hundreds of years…vanity, it’s definitely my favorite sin.

Facebook activism rarely goes deeper than a single click
From the research study abstract: “Despite the tremendous amount of attention that has been paid to the internet as a tool for civic engagement, we still have little idea how “active” is the average online activist or how social networks matter in facilitating electronic protest. In this paper, we use complete records on the donation and recruitment activity of 1.2 million members of the Save Darfur “Cause” on Facebook to provide a detailed first look at a massive online social movement. While both donation and recruitment behavior are socially patterned, the vast majority of Cause members recruited no one else into the Cause and contributed no money to it.” Let that sink in. It’s really powerful. The answer can’t simply be, “oh, we’ll just put it on Facebook and people will share it.” We need a real insight, a solid story and simplicity. If you want to read the full research, you can download the PDF here: http://bit.ly/1lJgciu

Friday Five – April, 11, 2014

Facebook announces News Feed cleanup to get rid of spammy messages, “like-baiting”
If you were a fan of content from Upworthy, Thought Catalog or Buzzfeed, you might be in for a change in your news feed. FB, in an effort to make sure high quality content enters your news feed, is cracking down on link and like-baiting. Link-baiting, are articles with a headline that don’t match the content on the page. Like-baiting is when a brand says to fans, “like this post if, you…” – Make no mistake, the best quality always wins. Great quality isn’t spammy or gimmicky. Facebook is trying to make sure all brands adhere to this belief.

A look inside publishers’ content studios
When it comes to creating great content, there is not one-size fits all approach. Every company and industry has a unique culture, set of business challenges and staffing models. This article from DigiDay does a great job of highlighting how publishers (e.g. NY Times) are rewiring their organizations to produce better content, faster and cheaper.

NFC Nails Could Change The Beauty Industry
NFC in your phone? Sure, that’s awesome. But, now, we have NFC in your finger tips. Takara Tomy Arts in Japan has created a line of press on nails that light up when near NFC powered phones. Fad? Or the future of “wearables”?

The Internet Of Caring Things
This is a long read. But, I have a feeling it’s going to be a link you come back to, again and again. This great post from Trend Watching, highlights the future of connected devices, with a point of view, that the best connected devices will be the ones that create and improve our daily lives.

The Steve Jobs email that outlined Apple’s strategy a year before his death
An email, used as evidence in Apple’s ongoing patent case against Samsung, reveals how Steve Jobs planned the next few years for Apple. I share this, not because it’s a Steve Jobs email, but because it shows the importance of betting on behaviors (e.g. People wanting access to all their things all the time) and the need to keep innovating quickly. This passage about the iPad 2 sticks out the most to me:

2011 Strategy: ship iPad 2 with amazing hardware and software before our competitors even catch up with our current model

It’s an interesting concept and something that’s very applicable to us, given our omni-channel focus. It’s not good enough to ship one great product or launch when great campaign. The bar is now, launching several great products and campaigns, with a pace that leaves the competition gasping for air, as they try to catchup.

Friday Five – March 14, 2014

The mobile single-purpose app strategy
Probably one of the best reads I’ve come across in a while. 1 app to rule them all is a concept that can’t sustain and it doesn’t drive growth fast enough. You can see this play out in Facebook’s app strategy. By having multiple apps, they’re able to learn faster, introduce features and then improve the main Facebook app quicker. Google has a similar approach. Amazon, ditto. If you’re thinking about your mobile app strategy and you’re not considering having multiple apps, you might want to rethink your approach.

Soft Skills Are Hard to Assess. And Even Harder to Succeed Without.
Great post. Assessing the soft skills and seeing their value is one of the critical elements that separates good managers from great managers. When you go beyond the things that are highly quantifiable, things get tougher. But, having the “soft skills” is what makes for high potential employees.

Office Depot Puts Customer Experience at the Center of Its Marketing
Refreshing insights directly from a company about how their changing based on consumers needs. The whole post is solid, but this last line is tremendous: “But most of all, Office Depot considers its experience from the individual customer’s point of view. “We treat different customers differently,” he said. “All marketers need to think about customers not as an ID number, but as individuals.””

Twitter Data Shows When We’re Happy, Sad, Hungover
On the one end of the spectrum, this is just cool and yet another example of how much fun data can be. On the other end of the of spectrum, if a brand was pulling the same data and analyzing it similarly, they might change the communication strategy based on the data. For example, if there’s a clear time period when people are hungry and you’re a snack brand, you have a match made in heaven. A tweet is not an insight. Many tweets can be.

Mondelez Inks 52-Country Ad Deal With Facebook
Bonin Bough continues his PR onslaught. I actually think, Mondelez has cloned Bonin so that he could attend all the events he speaks at. Following on the heels of their global partnership with twitter, Mondelez inked another deal with Facebook. One thing you have to admire about Mondelez and Bonin is that when they say they’re going to do something, they actually do it. They’re committed to digital and it shows in everything they do.

Friday Five – March 7, 2014

Getty makes 35 million photos free to use
The internet slays yet another institution. Rather than try and police the illegal and inconsistent use of their photos, Getty is making 35 million photos from their library free. Yes, free. When will music follow suit?

Watch this: Apple’s CarPlay running in a Volvo concept car
While everyone else was talking about the need for a mobile strategy, I’ve been pushing for a “mobility” strategy. Last year, I wrote, “This isn’t about about screens or screen sizes. The real opportunity, the real upside will come from not think about the idea of mobility, not mobile. What makes our smartphones such valued devices is that it’s keeps us connected to all the things that interest us. It’s the portability of information and content that makes our phones powerful; not the other way around.” And, In 2011, I forecasted, “Your car will be able to sync with platforms like Groupon Now, fourSquare and Google Offers. When you pull into a Best Buy, Starbucks or McDonald’s the car will automatically check you in, publish your check-in to your networks and serve you up an offer if one exists. Additionally, you’ll be able to use your GPS to find local and real-time offers.” With Apple’s launch of CarPlay, we’re clearly seeing the age of mobility mature and we’re getting ever closer to the your car being one giant always connected device that enhances and shapes your driving experience. You might enjoy sitting in traffic, now…maybe.

Why is American internet so slow?
Really thought provoking article. Thoroughly enjoyed the reporting and the approach of contrasting our internet speed growth, with that of South Korea. The only point I disagree with is, “We deregulated high-speed internet access 10 years ago and since then we’ve seen enormous consolidation and monopolies… Left to their own devices, companies that supply internet access will charge high prices, because they face neither competition nor oversight.” While this can happen, the idea that monopolies are bad, is misleading. Disagree? I point you to Google, who keeps on cranking out innovative new features and products, despite have a large monopoly on their core business.

FDA Wants to Monitor Social Media Chatter About Product Risks
A few years ago, there was nary a company in the pharmaceutical or medical deivce industry that wanted to participate in social media. The risk was simply too high. 5 years ago a consumer complaining about their medication would have been seen as an adverse reaction and would then need to reported by the manufacturer to the FDA. Thus companies, simply took an approach of ZERO participation. After all, if they weren’t participating they weren’t able to “listen” and if they couldn’t listen, they’d never know about the adverse reactions. My how things have changed. Now, “The General Services Administration has urged agencies to learn from social media to fine tune their services, noting that intelligence gathered from social media can help agencies deliver services more effectively and, ultimately, save money.” Social and consumer behavior, eats risk for breakfast.

Privacy Groups Call for FTC Investigation on Facebook-WhatsApp Acquisition
People want their privacy back. They want it back now. This didn’t just happen overnight. It’s been brewing for some time. If you’re organization is thinking about making social a key part of your business strategy, apply a consumer lens to all your decisions and ask yourself, “would I want this?”

Friday Five – February 28, 2014

A short Friday Five this week. It’s been a long week, so apologies for the brevity.

Neiman Marcus App Bridges Virtual And Retail Space – With A Simple Call
Awesome. That was the first word that came to mind. Niemans has always been about service. Their new app represents the future of omnichannel consumer interactions. “And then there are the direct links to live sales associates at each of the stores. No kidding. For each of the stores in the app there is a list of the major sales associates in the store. For each one there are ways to send them SMS, email, direct dial and even FaceTime chats. Yowie.” Wow!

Philips’ new intelligent store lighting can track shoppers
“The beauty of the system is that retailers do not have to invest in additional infrastructure to house, power and support location beacons for indoor positioning. The light fixtures themselves can communicate this information by virtue of their presence everywhere in the store.” Pretty cool. I’m a recent purchaser of the Philips Hue system and I’m impressed. If this is anything like that, it’s a winner.

Top Journalists Are Flocking to Brands. Here’s Why.
““Some things I do are things I would have written as my Newsweek column,” Lyons said of his work with HubSpot. “It would have been edited more and it went through more layers to get to print, but I try to write stories that I would have published there.” Layers. Bureaucracy. Autonomy. These are not just limited to journalism. They are what’s impacting a large shift organizations losing out on talent.

6 Incredibly Accurate Predictions About TV From 1989
Sometimes, we get things right, as prognosticators. It’s amazing how spot on these predictions were.

Verizon CEO Says You Should Pay More If You Use The Internet Too Much
“We make our money by carrying traffic…I think it is only natural that the heavy users help contribute to the investment to keep the web healthy. That is the most important concept about net neutrality,” McAdam said. Should I pay more if I use more, yes. I can accept that. Should I pay to subsidize other users, no way.

Friday Five – February 21, 2014

When did Google become a dirty word?
I had to read this article a few times. Once to get the big picture point of view. A second time to re-absorb the charts and the data. And a third time to start forming an opinion. It’s amazing how many great products have been launched by Google, that no one knows about…and that’s part of the problem.

FCC Plans to Issue New ‘Net Neutrality’ Rules
Finally, the government doing something right when it comes to the web. The FCC is once again making a push to re-establish the principles of net neutrality. I especially loved the verbiage they used to explain why net-neutrality is so important: “The Internet is and must remain the greatest engine of free expression, innovation, economic growth and opportunity the world has ever known.” Amen.

The best (and worst) times to do things at work
Loved this article. We’re all looking to be a bit more productive and efficient. Instead of getting the standard, don’t read emails in the morning, or only check your emails twice a day, this article goes much deeper. I found a lot of the advice to be practical and easily applied. Small adjustments, make a big impact.

A Startup That May Change How We Value Our Personal Data
The next big app is going to be YOU. Yes, you. Imagine what happens when YOU are your own API. Will an exchange exist where people can bid on access to my personal data, including DNA/bio-metric information? How much would you be willing to sell your data for? Remember, without data, most apps, platforms and companies would find themselves with a real product to sell.

Brands court legal danger in real-time rush
Probably one of the best posts on social and legal that I’ve seen. This quote really sticks out: “What it comes down to is, Supreme Court rulings aside, corporations just aren’t people — social media was designed for human interactions and conversations. When brands get involved, the question becomes what is advertising and what isn’t. And there isn’t a straight answer for that yet.” The constant changes in social media make it challenging for organizations, especially when you consider that most in house legal teams are focused on eliminating ALL risk…which, as we all know, is impossible.