The interesting thing about “social media” is how quickly people, companies, and organizations have hopped into the space. Some like Comcast and Best Buy are using it less for “campaigns” and more as a fundamental underpinning of their business. As they blaze a path for how to make social media work hard for the business [...]
Opinions And Ramblings By Adam Kmiec On All Things Media
Monthly Archives: July 2009
Do Thought Leaders Need To Be Practitioners?
One of the things I love about twitter is the free flowing dialog that can take place. I found myself in an interesting conversation with one of my favorite tweeters @schneidermike. What I like about Mike is that he always has an opinion and he’s not afraid to take a different point of [...]
Capturing Cora In The Moment
Kids never stop amazing you. I love capturing photos of Cora “in the moment.” This was taken yesterday on our porch. I love how she’s trying to hide from the camera while clutching her toy cell phone.
Hulu Is Proactive About Making Mutual Exchange
I love Hulu. I think the folks behind the platform really get “it.” My latest amazing encounter with them was last night. I logged on and then logged in. After logging in, I was presented with the following message.
I took the survey; it took me less than 5 minutes. And after taking the survey I [...]
The Zappos RFP And Why The Industry Needs A Reset
Just a quick note so that everyone understands the situation…The thoughts and views expressed in this post and on this blog are mine and do not reflect the thoughts and views of my current or previous employers.
I think Zappos made a huge mistake in how they approached their recent RFP. Having been on the client [...]
10 Things I Think I Think
Peter King is easily one of my favorite sports writers. His Monday Morning Quarterback column is simply some of the best writing out there. Perhaps the best part of his column is a section called 10 Things I Think I Think.
He’s been on vacation the past few weeks, leaving Monday Morning Quarterback in [...]
In The Wide Open Web Everyone’s Watching
As I wrote in my contribution to The Project 100, “we all have a role to play in the community.” It’s true we do. While it’s easy to jump all over a company’s mistake on the web, we also need to realize that un-constructive criticism and carrying pitch forks are not productive roles. [...]
Why Being A Social Media Expert Is A Bad Thing
Whenever I hear the phrase “social media expert” I cringe just a little bit. Well, actually a lot. To see people like @iJustine and @Pistachio be considered experts blows my mind. It genuinely shows that right now companies are looking for anyone to tell them, “it’s ok, I’ve got this covered for you.” That’s just [...]
The Gap Between Brand Promises And Reality
When a brand advertises, markets, or otherwise communicates a message to you it’s in fact making a promise. That company isn’t creating a campaign, website, print ad, or tv spot. Nope, they’re creating promises with their consumers/customers. Lately, I’ve been in several meetings and have take stock of several brand interactions I’ve [...]
The Ever Evolving Landscape Moves Quickly
Love this video. I’m sure many of you have seen it before, but it’s still very powerful.
