Monthly Archives: January 2009

Cora Says Wait Just 1 Second

Snapped this the other night.  Click here for the high resolution version.  The detail is simply amazing.

Are You On My Kickball Team?

Everybody has a role to play at the company.  Some are leaders.  Some are followers.  Some are figureheads.  Some are worker bees.  Yes, we all have a role to play.  We value some positions and roles more than others.  Comparing someone from the Accounting department with someone from the Creative department isn’t really fair, nor does it make sense.

I generally believe that people are either really good for performance or they’re really good for culture.  Having the right mix of high culture and high performance people on the team really drives success.  While we’d love to for every person to be a high culture and high performance team member, that’s just not realistic.

If you were to rank the people at your company in order from best to worse for performance and then separately for culture, I don’t think you’d be surprised at the results.  We know who the high performance AND high culture people are.  They’re a rare breed.  Those people are the ones a company really needs to embrace, protect, and enable to succeed.  That doesn’t always happen.

Did you ever play kickball in grade school?  I did.  We would pick two captains, one for each team, and those captains would then draft a team.  The captains rarely drafted a team of type-A, alpha dog, super athletes.  Often they’d opt for an interesting mix of friends, super athletes, funny people, serious players, and the list goes on and on.

I often find myself looking at people I work with and asking myself, would I want them on my kickball team?  Are they kick ass?  Are they fun to be around?  Will they help me win?  A kickball team has 10 players, including the captain.  If you force yourself to always keep a list of 9 people in mind that you’d want on your team, it’ll help you figure out where to invest your time.  The people on the kickball team will help you succeed.  They’ll team you things.  They’ll keep you loose.  But, they’ll also look to you for leadership and mentorship.  You can’t mentor everyone.  It’s too hard.  The kickball team approach let’s you focus your efforts where they’ll do the most good.

Good luck and choose well.

The 3 Keys To Selling Your Agenda

We all have an agenda.  It’s true.  There’s always an angle, a plan, or a certain desired outcome.  I’ve never believed a person who claimed they didn’t have an agenda.  Its in our human spirit and DNA to have one.  But, getting that agenda sold through is often quite challenging, even when the agenda is a fantastic idea that benefits the masses.  How often have we seen even the president of the United States stymied in getting his agenda sold through Congress?  Frankly, too often.

People who are able to sell their agenda go places.  It’s that simple.  If you can’t sell your point of view you’re going to have a difficult time moving upward and onward.  Often times the problem with getting your agenda sold through is that we focus on getting 100% buy-in.  We want people to be fully bought in.  We want 100% consensus.  That’s a really difficult mountain to climb.  There are days, when I don’t even have 100% buy-in from myself on what to wear.  Getting 100% buy-in is often times impossible.  Should we really be surprised by that though? No 2 people are 100% alike, so why would we expect them to think 100% alike?

I tried to fight all the battles with all the people for years.  I wanted people to buy my idea 100%.  As you’d imagine, I had a really difficult time making that happen.  Finally, a good friend of mine suggested I try out a model he called “PSD.”  Yes, PSD, is a Photoshop Document file.  However, that’s not what he was talking about :)  The PSD model is an acronym for Promote, Support, and Defend.

  • Promote: Can they promote your recommendation/position?  Do they understand the key talking points well enough to deliver the short elevator speech?  These people evangelize and proactively sell your position.  Their role is to seek out people to convert.  You’ll generally find that it’s the young, the idealist, and the ones who want change that will become the promoters.
  • Support: Maybe they don’t agree with you 100%.  Maybe they don’t completely buy-in to your agenda.  Honestly, they may not even care about the issue, the situation, or your POV.  That’s ok.  All you need you to do is ensure they support the idea at a high level.  Simply put, do they see value in the idea?  If they do, you can convince them to support the idea.  Much like politics, they might not be able to agree with everything the candidate says, but often they can support the spirit of the platform?  You’ll find that the majority of people fall into this category.  It’s a low involvement category.  They don’t even need to know the details, they just need to be able to answer “yes” when asked, “do you think this is a good idea.”
  • Defend: Can they defend your recommendation/position?  Do they understand your position well enough that they can essentially be an extension of you? These people are probably the most important of the 3 groups.  They will fight your battles for you.  You can stop being the mouthpiece.  By letting them defend your position you can free yourself from having to convince the majority of people and instead focus your time on the most influential/critical people.  The key point to remember with this group is they are not proactively selling your position.  They aren’t looking to evangelize.  They are looking to squash dissension though.

The goal should be to challenge each person that can influence your ability to sell to Promote, Support, or Defend your agenda.  This negates the need for 100% buy-in and shifts the conversation to something that’s much more achievable: consensus.  The next time, you’re trying to get your agenda sold through give the Promote, Support, Defend model a try.  You just might like the results.

I’m Inspired By Kaplan University

This new commercial for Kaplan University is just amazing.  It really inspires me.  Almost makes me want to go back to school and get an MBA.

The copy is brilliant and the editing is superb.  What a great ad.

Conferences In 2009

I’ll be trying to attend a variety of conferences this year.  Choosing from the number of great options out there is always challenging, especially in a downturn economy.  Equally as challenging can be finding a great list of conferences and events worth attending.  I came across this list from a friend on twitter.  I think it does a great job at starting to aggregate the top places to be in 2009.  Oddly enough though the iMedia events are missing from the list.  In my opinion the iMedia summits are the best conferences out there.  They’re invite only and generally have the best of the best attending.  Feel free to ping me with any great conferences you think are worth attending.

The 5 Types Of Roles You Need In Your Community

Communities are bigger than “social networks” like Facebook.  Social Networks are just one type of community, albeit, one of the most recognizable ones on the web today.  Every community, big and small, relies on 5 types of roles to be successful.  The communities that have all 5 working together are the ones that tend to succeed and become desirable destinations.

  1. The Host: Somebody has to be willing to entertain all these guests, put on a great event, maintain the peace, and clean up after the party is over.  On top of that, the host has to make sure everybody is having a good time.  The host keeps your glass full, the food coming, the music playing, and the entertainment fun.  Without the host you wouldn’t have a place to kick back, hang up your coat, and pass the time.  The host’s job isn’t all fun though.  The host has to be willing to set some rules, enforce them, and when in doubt kick some people out.  Perhaps most importantly, the host needs to be trustworthy.  After all, you aren’t going to just hand over your car keys to a complete stranger.
  2. The Facilitator: They’re often confused with the host because they seem like a do-gooder who wants to ensure everyone is having a good time. However, they play a different and very important role. The facilitator genuinely wants to make sure everyone is happy. They have a curious nature about them and truly enjoy a good conversation. Without the facilitator conversations would grow quiet and stagnant. If you will, people would stop moving about and meeting other people. On some levels the facilitator is a matchmaker. Their grasp about all the things taking place in the community is amazing. But, unlike the voyeur, the facilitator is willing to share that information with people.
  3. The Popular One: This is the most important person in the community.  Yes, the popular one makes it all about them, but they also bring a whole bunch of people with them.  Some people show up to see them.  Some people show up to be able to say they saw them.  Some people show up because they might see them.  The popular one has a tight knit set of friends and a large group of pseudo-friends that show up at the same places they do.  If you don’t get the popular one (s) to show up you’re going to have a tiny, boring, and listless community.
  4. The Instigator: Somebody needs to stir the pot.  Somebody needs to be willing to say the things others won’t and do the things that make people shake their head.  That’s what’s great about the instigator, they keep things interesting.  People love and hate the instigator.  They love watching what comes next, but they hate all the attention he/she gets.  But, here’s the thing, everybody loves controversy.  It’s the reason the news outlets exist.  If everyday was 72, sunny, without a chance of rain, and everybody was happy, no one would tune in or read the paper.  The instigator engages in conversations just to take the other position.  They are pure entertainment.
  5. The Voyeur: I love the voyeur.  They don’t cause problems, usually lend a hand to the host, never overstay their welcome, and always tell everyone what a GREAT time they had.  Some times they’re known as wallflowers, but that’s not really giving them their fair due.  Wallflowers, don’t interact and seldom even show up.  The voyeur shows up.  It’s that showing up that helps the community out tremendously.  Even without actively participating they make an impact, because they can be counted.  The host can say/claim 500 people showed up, even though 420 of them were voyeurs.  The voyeur can be taxed, even though he/she contributes less than many other community members.  Yes, without the voyeur we’d all be in trouble.

I’m sure you can identify with one of these roles. Often I’m the instigator, but on this site, I’m the host. Read my tweets, check out my posts on forums, and look at my comments on other people’s blogs to see the type of investigator I am :)

Knowing the roles and being able to spot the people playing them is critical to making sure your community finds success.

What would some advice be with out a visual and some weights? Exactly! The following image outlines the 5 roles and my belief on their importance. You may find that for your community the weights differ slightly. That’s ok, each community is different.

Goodbye D2Hs

The new Nikon D700 has proved to be an awesome camera.  So much so, that it was time to retire my beloved and trusted Nikon D2Hs.  The D2Hs served me admirably as I put it through roughly 50,000 shots.

It was the camera behind all of the pictures in the Cora 1 Photo A Day Project.  I took it to Italy, Mexico twice, New York, London and many other fantastic destinations.  It never once gave me a problem.

But, I was starting to feel the need for more resolution and full frame.  That’s where the D700 came in.  The camera is simply amazing.  Fast, sharp, awesome color fidelity, and thus far quite reliable.  I’m looking forward to seeing another 50,000 photos!

Goodbye D2Hs, you will be missed, but never forgotten.

$500 Worth Of Irony – The Beatles And The iPod

It’s been well documented that we’ll have a better chance at seeing flying cars than we will the entire The Beatles catalogue available for purchase on iTunes.  There was a point in time when there was litigation between Apple Corps. and Apple Computer because of how similar their logos were.

So, imagine my surprise when I came across a The Beatles – iPod special edition box set at Bloomingdales.

The box set contains:

  • Numbered 120G video iPod in classic black, etched with the Beatles’ logo on the front and Abbey Road on the back
  • All 13 original Beatles’ CDs, plus two masters and the “Love” CD
  • Engraved guitar pick
There are only 2500 of these available.  As a huge The Beatles fan this package excites me.  $500 is pretty steep, but dammit if this isn’t really cool and insanely ironic.  I’ve added it to my wish list :)

Is The Juice Worth The Squeeze?

Is the effort you are putting into something worth the end result?

It took me a long time to realize that I didn’t need to fight every battle, respond to every naysayer, or get involved in every conversation. The juice just wasn’t worth the squeeze. There are some things in life where the end result is/was worth the effort. I’ve heard people talk about how fulfilling running their first marathon was, climbing a mountain, learning a new language, graduating college, or even losing weight. The time and effort needed to prepare for the “stage” was worth it. Unfortunately, it seems that only monumental achievements are worth the squeeze. It’s rare that little things deliver us a satisfactory return.

Lately, I’ve been thinking a lot about how much effort I’m putting into things, if I’m spending time on the right things, and if the “reward” is worth the time investment. My New Year’s resolution is simple: I resolve to make sure I’m receiving a tangible worthwhile return on my efforts. If you will, I’m going to prioritize and hold myself more accountable. I’m going to make sure that the juice is most definitely worth the squeeze. I’d encourage you to do the same. Make sure that you’re putting your time and effort into things that will be rewarding. Don’t be like me and wait too long to realize that the juice wasn’t worth the squeeze.

My TPRP Model For Determining Workplace Value

I’ve been giving this piece of advice for years ad realized I never actually put the words to paper.  I think we’d all agree that money is nice.  Getting paid to do what you love is great.  Getting paid peanuts to do what you love is foolish.  Whenever I’ve interviewed, listened to a recruiter sell a job, or evaluated my current “situation” I use a model I created years ago called “TPRP.”

It’s too easy to let emotions impact a decision.  People will choose jobs or even worse, elect to stay at their current job for many emotionally driven reasons.  Me?  I separate logic from emotion.  I want the facts.  I want to be able to really evaluate my current standing and opportunities thate are made available.

The TPRP model is simple.  Each letter stands for a different variable:

  • Title – Your title indicates to internally and externally your rank in a company.  If I told you nothing about a company, but I told you Jill is the Chief Marketing Officer, you’d assume Jill is a pretty important person at the company.  It doesn’t matter that the company is made up of 3 people: Jill, her husband, and her sister.  Jill is a CMO and that means something to people.
  • People – How many people will you be directly managing?  A CMO that doesn’t manage any of the marketers has little influence and power.  The size of your “army” speaks volumes about your importance.  Equally as important is who, what person, is managing you?  If you aren’t managed by someone with influence and power that can help you meet your objectives, you’ll be in a world of hurt.
  • Role – Titles are great, but if I call you SVP Marketing Innovation and your role on a daily basis is to take out the trash, clearly we have a problem.  Yes, that’s a dramatic example, but it helps make my point.  What you are supposed to do, or better yet, what you actually do are critical components to job satisfaction and determining your value to an organization.  In the agency world, imagine being called a Creative Director, but your role is actually to write copy.  There isn’t anything wrong with writing copy, but if that’s all you do, you’ll be seen as a Writer, not a Creative Director.
  • Pay – This is the tricky one.  While Title, People, and Role are things that everyone can plainly see, only you, the CFO, HR, and your boss (usually) know your compensation.  Of course you want to be paid fairly.  We all do.  But, generally what you think is fair and what your company thinks is fair are too different things.  The problem with the pay variable is that while it’s a very personal/private element it’s also the most tangible.  Every two weeks you feel it.  Anytime a recruiter calls or you see a job posting, it’s a constant reminder.  While you can’t be seduced by the all mighty dollar, you do need to remember that it’s money that will set you free eventually.  Make more at a younger age and you can retire quicker.  Settle for a fraction of your value and you’ll be working till your 90.

Knowing the categories is important, but weighting them to your liking and preferences is the key.  Some people value money over titeles.  An extreme example might be someone that says, “call me the janitor, pay me $1,000,000 a year, and I’ll be quite happy.”  I assign each category a weighting between 0 and 100.  It doesn’t matter how much you assign to each category so long as it totals 100.

Once you know have your weighting figured out, you can start evaluating.  If you are comparing 3 jobs (your current job + 2 others) all you need to do is score each category with a 1, 2, or 3 based on which company is offering the best in that category.  I realize this might be hard to follow, so here’s a visual:

[this chart is for presentation purposes only; it doesn't represent my current situation]

In comparing the current job against the two alternatives based on predetermined weights, it becomes easy to see that it’s time to move on to Job #1.  My goal when I started using TPRP was to come up with a systematic way to evaluate how I was being valued.  I use the term value, because to me all 4 of the elements in TPRP define your value, not your worth.  Your salary/pay defines your worth.  I wanted to see value.  I’ve used this approach for years.  My personal weights have changed, but I’ve never needed to adjust the categories.

The interesting thing about this approach is that you can apply it to people you don’t even know.  Take Barack Obama for example.  You can’t get a better tite than President of the United States.  He’s responsible indirectly for the entire country and directly for a substantial amount of people.  His role is very desirable.  But, the annual salary of the president kinda stinks when you compare it to presidents of fortune 500 companies.  The president’s salary is $400,000.  When you consider all he/she will do and how much Alex Rodriguez makes, well it seems like the president is underpaid.  If you were to just look at salary, the job isn’t very desirable.  But, when you put in the other 3 variables the position becomes one of the most coveted.

I hope this helps.  In these challenging economic times it’s good to know your value.