I’ve been dying for a tool that would aggregate all of my social networking sites and activities into one nice little feed. Bonus points would be had for something that would also let me publish once to ALL my social networking sites. I’ve looked at Strands, Twine, and Digsby. All have their pros and their cons. However, the best options I’ve come across is EventBox, from Cosmic Machine. Here’s the list of elements it aggregates.
Twitter
Facebook
Flickr
Digg
Pownce
RSS
Reddit
That’s a pretty comprehensive list. It’s not perfect though. There are a few flaws.
It’s desktop software, no cloud/web based.
It’s not free; $15.00 during the beta period.
It’s MAC only.
The search continues for the perfect tool. If you come across one, let me know.
I was going through some random photos from this summer and came across this GREAT gem. We took this photo at Walter Library on the University of Minnesota Twin Cities campus.
I’m not an Obama fan. That much I’ve made clear on this blog here, here, and here. But, I’m also able to put aside my political preferences and acknowledge his campaign’s mastery of the interactive space, specifically in social media. When Obama was running against Hillary (my choice) I wrote that his success vs. the Clinton juggernaut could really be boiled down to the how they approached twitter.
This site did an even better job of showing the disparity in how Obama succeeded in the social media space, while McCain failed. For example what the people on twitter thought about them.
Definitely make some time to read the whole post. You can start to see how your footprint in the social media space can be indicative and in some cases predictive of success.
Really enjoyed this great read by Paul Dunay. His post focuses on how to hit a homerun with cause marketing. He made a great choice in electing to single out Lee as a shining example of a brand that really gets it.
Some of the highlights for success:
Empower participants
Embrace the transparency
Communicate regularly
Tag everything
Ensure consistency in the look and feel
Do your homework do not “pitch” bloggers
Be prepared for commentary
I worked on lee in the mid-90s when I was at Fallon. At that time, we were trying to help them find their “center.” After going in a variety of directions, including bringing back Buddy Lee, they really seem to have it their stride. These are GREAT principles to embrace the next time you consider a cause marketing strategy.
Once again, great advice from Michael Leis. In this blog post for iMedia Connection, Michael riffs on the 4 key questions you need to ask before deciding if social media is a viable option for your brand/project. I don’t want to steal the thunder, so I’ll only give you the four questions and not the brilliant commentary.
Do you have inventory? Is it valuable to your audience?
Bet that got your attention It got mine when the headline appeared in my Twitter stream. Good read, great video interview, and solid information for using with your clients. Check it out here.
It got mine when the headline appeared in my Twitter stream. Good read, great video interview, and solid information for using with your clients. 