Last night we took Cora to her first baseball game. She got to watch the Minnesota Twin beat the Texas Rangers in extra innings. Cora saw some great defense, so-so pitching, and a few home runs. We even almost caught a foul ball. Literally, the ball was caught two rows directly in front of our seats. Oh well sometimes you get lucky and sometimes you don’t.
Cora made some friends at the game and had her first taste of cotton candy. It was really funny watching her try to figure out why the cotton candy kept melting in her mouth. Photos were taken with the Fuji; so please excuse the quality.
I’ve given up trying to get Slideshare to integrate into Wordpress…I’ve literally spent 2 hours now trying to get this to work. Unfortunately, you’ll have to click here to view this great presentation.
While I’m not a big fan of DRAFT/FCB, I have to admit that their work for the Coors family of beers is exactly what beer ads should be. They focus on selling the BEER, not the lifestyle. As this AdAge article points out, the work may not win DRAFT/FCB any awards or recognition from their peers. But, you know what it will do? It will make Coors VERY happy, because the work is delivering big time. Results matter. Results are how we are measured. Results are what keeps clients. And results are something we should be more focused on.
How’s this for results?
I’m going to guess that these aren’t the type of results Crispin was generating for their Miller Man Laws work.
I’ve always had a soft spot for BMW’s advertising. I suppose it comes from BMW being the first brand I ever worked on when I was employed by Fallon. The “new” work (some of it is a few months old) by GSDM is really good. If you’ve ever worked at a big company and tried to make change happen these ads should really make you smile.
Went to the park today. The weather has just been great. Cora loves the wide open spaces and the freedom to run everywhere. She’s also becoming a big fan of the swing.
Keep in mind, Britney is rich, insanely rich, rich beyond belief. She could choose to do NOTHING, but work out, eat right, and spend time with her kids. She get some serious nip/tuck if she wanted to; cause she’s rich. So it’s not like there’s a real excuse.
So given all of that, all of you moms out there should feel damn good about how you look post-pregnancy.
What does this have to do with marketing you might ask. Well, here it goes.
1. Britney Spears the person, the persona, the woman is a brand.
2. Part of what makes her brand work hard is her visual appeal; we know it isn’t the music
What Britney has essentially done is erode the core of her brand. When you lose the core everything else falls to pieces.
So you think you know what people think about your brand. You have lot’s of research from Simmons, Forrester, ComScore, etc. You probably have focus group data. If you’re lucky all of that “research” has helped you create a brand architecture that helps your agency partners connect with consumers about your brand.
Well think again. One of the many new tools on the web that is empowering people to give their honest reaction about brands is, Brand Tags. Brand Tags uses an approach that Malcolm Gladwell would surely support. At random a brand image/logo is displayed on screen and you are asked to type in what instantly comes to mind.
The aggregation of people’s comments generate tag clouds that give you an idea about what people really think about your brand. As a BMW owner, I really got a kick out of their Brand Tag.
You can browse the full directory of brand tags here. Enjoy.
I don’t want to brag, but I will. We’re kicking ass lately and it feels good to be recognized for the effort. Creativity-Online recognized the agency for it’s efforts on Paint That Shit Gold a few weeks ago. Now they’ve showered us with love for the Erbert & Gerbert’s Candle Cannon campaign.
Both of these initiatives leveraged our integrated offering. “Traditional” and “Digital” team-members pitched in, worked hard, and generated some fantastic work. Congratulations to everyone that worked on both projects…yes even those of you that were mysteriously omitted from the credits.
Fantastic write up from Amy Worley, the Director of Interactive Marketing at H&R Block on how companies can leverage “social media” channels for success.
Key takeaway “ …in social media there isn’t just one big idea. As evident in the H&R Block case study, sometimes social media is about stacking up many small ideas to create a big total impact.”
