The Kmiec Ramblings

We often talk about how can the web bring the “experience” to life. Generally this means use the the right photography, sound, video, etc. However, we generally fall short on recreating the real world experience. I came across this site to pomote Bora Bora tourism. Their use of video to bring the experience to life is amazing. It’s clear they didn’t compromise. Check out the site and then try and tell me you don’t want to visit Bora Bora

When I was doing my undergrad it was clear that “B” schools have no concept of the advertising business. I often get asked by students what’s the difference between Marketing and Advertising. Sure, I could pull out Wikipedia or take a clinical definition from a stuffy book, but I don’t. Instead I keep it real simple:

Marketing is the business of talking about doing.
Advertising is the business of doing.

It really is that simple.

Whenever I speak to college students about getting into advertising and understanding the business I point them in the direction of Randall Rothenberg’s, Where the Suckers Moon. The book is a fantastic account of the insanity that is the client agency relationship. Randall chronicle’s Wieden + Kennedy’s win and subsequent loss of the Subaru car account.

Every once in a while I pull this book off the shelf to remind me that there are real reasons for some of the seemingly illogical decisions that are made by clients and agencies.

If you haven’t given it a read, you really should.

If airports were managed and interacted with like traditional brand-consumer relationships they’d be out of business. Imagine a scenario where you go out to dinner at a TGI Friday’s. And this is what happens when you walk through the door:

1. There is a line wrapping around the restaurant.
2. It takes you 15 minutes to finall see the hostess
3. The hostess asks for your identification and a printable version of your reservation confirmation
4. Upon making sure you are who you say you are; they move you to another line
5. That line takes about 25 minutes to get through; and when it’s your turn another hostess asks you to remove your shoes, hand over your jacket, and submit to a metal detector test.
6. Assuming you’ve passed everything; they move you to an area by your table
7. You wait about 45 minutes for the waitress to seat you at your table
8. Finally you sit down and can enjoy your meal

What person in their right mind would subject themselves to this experience? No one would…which begs the question why do we tolerate it at the airport?

I bitched about this through out my Super Bowl ramblings. Marketing Vox does a much better job explaining the situation here

Went to the pump today to fill the car up. The following is the sequence of events:

1. Pull up to pump
2. Had to change pumps because the pump I pulled up to was ONLY E85
3. Went to different pump
4. Had to choose between pay at pump or pay in store
5. Picked pay at pump and subsequently swiped credit card
6. Then had to choose Yes or No for do I want a car wash; chose no
7. Then had to choose Yes or No for do I want a receipt; chose no
8. Was instructed to choose what grade of gas I wanted; I selected 92 octane/premium
9. Opened gas tank
10. Took pump gun from holster and placed it into gas tank opening
11. Hit the start fueling button
12. Waited for gas to finish
13. Took gas gun from tank hole and placed it back in holster
14. Drove away

Time spent…10 minutes +. Are you freaking kidding me?

Cheaters don’t propser. Sometimes they win, but they don’t prosper Night!

Leaves the field early…puts all the attention on himself.

So much for perfection. So what does this all mean. It means exactly what I’ve been saying all year. It isn’t one person that makes a team…it’s a team. The Giants were the BEST team today. Teflon Tom stunk it up, not because he isn’t a great quarterback. He stunk it up because of PRESSURE. When you don’t let the QB have all day long in the pocket you can make things happen. Brady was nearly unstoppable all year long because he had time in the pocket. His o-line failed him tonight. A poor o-line coupled with the Giants awesome d-line made Brady look human.