It’s Only My Job, It’s Not My Whole Life

“It’s only my job, it’s not my whole life.” Those are the words uttered more like a question than a statement, by Rachel McAdams in the trailer for the movie, Morning Glory. I’m not a Harrison Ford guy or a Diane Keaton fan. I’ve enjoyed Rachel McAdams’ work, but not enough to make me line up to see a movie she’s going to star in. But, I caught this trailer Friday night and was lured in by that line and the subsequent one delivered by Harrison Ford…

“I was never at home, when I was I took every phone call, watching TV out of the corner of my eye, let me tell you how it all turns out, you end up with nothing.”

I love me job. I love my career. I love what I get to do on a daily basis. But, over the last few years I’ve learned that you can’t let your job take over your life. When that happens, you have no life.

My Madden Ritual Is No More

Photography is a big hobby/escape of mine. But, I’ve also always had a sweet spot for video games. An hour playing a game leaves me relaxed and refreshed. I’m pretty specific about the games I play. Role Playing Games, Fighting Games and Adventure Games are always a sure bet. However, the game that always really excites me is Madden Football.

For as long as I can remember, I’ve partaken in my Madden Ritual. It consists of the following (please hold snickers and laughs till the end):

  • It starts well in advance.  I take the day the game comes out and the day after, off for vacation.
  • Then I buy the game at midnight on the day it’s available
  • This is followed by purchasing 2 Mountain Dew’s and a box of MilkDuds
  • From there I head home, put the game in, sit on the couch and get ready to play some Madden
  • This is where the fun starts.  The first thing I do is create a custom Franchise where all players are placed into a draft.  This allows you to literally pick and create your own team.
  • I play the entire first season that night and then simulate 10 seasons forward.  The simulation is important because it gives me an idea as to what players might retire (and when), what players will decline and who are the real rising stars.  It’s kinda cheating the system…but I like to think of it as advanced research.
  • I sleep in the next day, wake up around noon, pop open a Mountain Dew and then start customizing all the settings to my liking.  This is a time intensive process.  Just as I’m finishing it up, the Pizza arrives.  Oh yes, I order Pizza.  A boy’s got to eat you know.  I take a break from the 2 hour or so customization session.
  • So at this point I have the game tuned to my liking and I have 11 seasons worth of data with which to leverage when I build my team.  And that is exactly what I do.  I create a new custom franchise that uses the total player draft.  This is just such a cool way to play the game.  You’re literally the general manager, architecting a team from scratch.  My joy comes from the building as much as it comes from the playing.
  • It takes about an hour to get through the draft and then another hour to execute the trades I want.  We’re almost ready to start playing…first, we’ve got to play the pre-season though.  What’s nice about the pre-season, is that just as in real life, you get to see if you’ve put together the team the right way.  You get one last look at your players to determine if any trades are needed.  If they are you make them and if not you’re ready to rock and roll.
  • Thus roughly 18 – 20 hours later, we can finally start playing for real!

It’s a little dorky, sure.  But, it’s fun, it keeps me loose and it’s one of the things I was always able to count on year after year.  For the first time in roughly 8 years I will not be participating in my Madden ritual.  There’s too much stuff going on with work and life, my XBOX 360 is in storage (not hooked up) and I haven’t even pre-ordered the game.

I guess sometimes life just gets in the way.

What Does Your Inbox Say About You?

I’m a big believer in the idea of ethnographic research.  I think immersing yourself into the world of your audience is much more powerful than focus groups, surveys and other “research” tools.  Of late, there’s been a great deal of emphasis being paid to “Digital Ethnographies.”  I won’t get into a lot of depth about Digital Ethnographies.  This paper does a fantastic job of providing a lot of background on the subject matter.  Here’s a great passage that offers a high level overview of Digital Ethnographies…the last line is particularly powerful.

In essence, Digital Ethno is the modern, digital equivalent of traditional, Malinowskian ethno-graphic forms. The critical distinction is that while traditional ethnographers physically immerse themselves in distinct places and their cultures, digital ethnographers capitalize on wired and wireless technologies to extend classic ethnographic methods, like participant observation, beyond geographic, as well as temporal, boundaries. This method is ideally suited to documenting the fluidity and flexibility already distinguishing contemporary cultures and communities. Participants communicate their experience via the Internet and other digital technologies. Digital ethnographers gather these details, whether they’re in the form of words, images, or audio files, and determine their significance as they are played out in the context of participants’ lives.

I think one of the most powerful sources of insight sources we can leverage is the inbox. What an inbox could tell us is amazing. For example if you looked at my inbox you’d find an insanely well organized folder structure. Everything is placed into a place, that’s then folded into another place, that’s then folded into another place. Things are organized by topics of interest, years, months, etc. and of course it’s all alphabetical. You’ll also find that there’s nothing in my actual inbox because I have a serious case of OCD. I can’t go to bed until my inbox is empty. It simply weighs on me. You won’t find any personal emails mixed in with my work email account, nor will you find any work email mixed in with my personal email account. I keep them separate. You’ll find that 65% of my sent emails are to the same 8 people and that 75% of my received emails are from roughly the same 20 people.

That’s just a little glimpse. Imagine if you could see who my contacts were and what was in my calendar. Now imagine if you could see all my email from the dawn of time? You’d be able to see how my relationships changed, what things were important and the things I attended/did. In essence you would have an amazing insight into me.

If you’re a girl and all you have are emails and contacts that are guys, what does that say?  If you hold on to emails from exes what does that to say?  If you don’t put emails into folders or vice versa, what does that say?  What about about the content of your emails?  Are they friendly?  Short?  Detailed?  Filled with smiley faces and LOLs?  Are they flirty?  Serious?  Do you email frequently?  Are your emails mostly to the same people or do you spread it out?  Do you have a lot of email newsletters?  What about junk email?

Your inbox says a lot about you.  Give some thought to what would happen if you let someone rifle through your email history…read your emails, see who you contact, what events you attended…and if you use gMail, what you said to people via chats.

Pretty heavy, huh?

Want vs. Should

Do you want to eat lima beans and broccoli or do you eat them because you think you should? Ditto on working out, getting your boss a Christmas gift, sending a thank you card, attending your wife’s best friend’s wedding, and oh so many more examples.

Whenever someone does something I unfortunately feel the need to critically evaluate their intent. Are they doing it because they want to do it, or are they doing it because they think they should do it. Obviously, I value want over should. I want you to want to do things instead of doing them because you think it’s the right thing to do. I want you to send that thank you card because you genuinely want to, not because you think you’re earning points, making a good impression or doing the “right” thing.

How much better, simpler and more genuine would the world be if people only did the things they want to do instead of doing the things they think they should do? Heck, even if we went to an 80/20 or 70/30 split between want and should; things would be better.

The irony is, I’m guilty of doing things I don’t want to do…Yes, I’m raising my hand and turning myself in. I’ve done things because I felt like I should. It’s frustrating and I kick myself in the ass right after I do it. It’s a tough habit to break because it’s become a natural part of everyday life. Society expects and demands a certain amount of “fakeness.” And that’s just tragic for a society that also demands honesty and transparency

Don’t Talk About The Weather

When I worked at Leo Burnett in the early 2000′s I found myself in an elevator with Andrew Daniel the creative director running Army.  I said to him something to the effect of, “man, it has been crazy cold the last few days.”  He turned to me with a look of disdain and sharply said, “never talk about the weather.  All it proves is that we have nothing to talk about it.”

His point was that people should simply feel comfortable being in a room with one another and not saying anything.  Too often people fill the silence void with idle chit chat that adds no value.  Don’t talk to talk.  Don’t talk to eliminate silence.  Talk when you have something of value to add.

Credit Card Relationships

I broke into the agency business young…crazy young. Fallon (at the time Fallon McElligott) took a flyer on me without an internship (unheard of back then) and basically let me grow at my own speed. I was a young and getting enormous opportunities that were well above my experience level and pay grade. While I was succeeding at those opportunities, I still had much to learn about the business, our clients, our heritage and how to be successful long term.

To say that I was getting a little full of myself might have been an understatement.  Well you can imagine the size of my head when my boss (Paul Schield) invited me to lunch with our CMO (Mark Goldstein), our CFO (Irv Fish) and CEO (Pat Fallon).   If the grinch’s heart grew 3 sizes, my head grew 10 sizes.  We went to an old school steak house called Murray’s.  This was literally your classic 3 martini place that I had read about when studying the history of agencies.  Most of that studying was done on my own, since most business schools just don’t offer you any real education on how to succeed at an agency.  The lunch was tasty, the drinks stiff and the conversation light-hearted.  I couldn’t believe the situation I was in…20 years old, riding a rocket to the top and having lunch with the senior leaders.

When the check came, I completely expected Irv to grab it. After all, he was the finance guy, right? Imagine my surprise when the check was passed from Pat, to Paul to ME. My brow started to sweat, my hands got clammy and a nervous sensation overtook my entire body. I had one credit card to my name…and it was in MY name. It wasn’t a corporate card and I certainly didn’t have an expense account. With trepidation I opened up the folio holding the check and gulped when I saw a nearly $350.00 bill. That was basically 3/4 of my rent…and we ate it. But, then a great wave of calm overtook me. It dawned on me that I could just expense this lunch as a business expense. Paul would sign off on it and I’d get reimbursed. Sweet!

While all of this was going on in my head, the other 3 simply carried on their conversation as if nothing was out of the ordinary. I placed my credit card into the folio and signaled for the waiter to come over. A few minutes later he was back. I added the tip, signed the check and then said, “shall we.” I thought I was with it. Oyve. On the short walk back from Murray’s to the office I was starting to doubt myself. Would Paul really sign my expense report? Should I have ordered the Filet Mignon? Side note, since this experience, I have NEVER ordered a Filet Mignon at a restaurant. As I was in deep thought, Mark Goldstein pulled me aside and said loud enough for everyone to hear, “you know, you can’t expense this lunch.” My worst fear had been realized. That sinking feeling swept back into my gut. Ugh.

We walked a few more steps and then Pat gave me a lesson that to this day I hold near and dear to my heart. He said to me, “You realize, all you bought was lunch. You didn’t buy our friendship, our respect or our trust. You bought us a meal. This business, as is life, is built upon relationships. Relationships require an investment in time, effort, listening, learning and discovery. Real relationships last. You can’t manage relationships through a credit card. Too many people in our industry think they can build a relationship with clients through buying fancy dinners or taking them to amazing events. Those relationships are hollow and will never stand the test of time.”

I put quotes around Pat’s advice, because that’s how I remember it. I’m sure a few words are incorrect.

Yes, My Kids Are “Cute”

Just two from this weekend.  Taken with the Nikon D700 and a Nikon 85mm 1.8.  I’m still lusting for the 85mm 1.4.

Ahh Lust

Please And Thank You Revisited

The post below is something I wrote a while back, but lately it’s feeling very relevant again. I was recently presented with a situation that demonstrated such an utter disregard for basic manners that I honestly didn’t know what to say. For those of you who know me, you know that’s no short order.

Now granted, I come across this weekly when I go to the playground with my kids. I see kids who are so into what they’re doing that they forget to say please or thank you. You can easily forgive things like that. After all, they’re kids.

But, this lack of common and basic manners…and respect…came from an adult. And by adult, I don’t mean someone who’s legally an adult and over the age of 17. No I mean a real adult. I’m continually blown away by how self absorbed people can be. What has become of our society? When did we stop thinking about others? When did we forget things that were taught in kindergarten?

Please and thank you. Simple words. Very simple actually. We’re taught these words at an early age. My daughter learned the words and when to use them before she was 2. On a daily basis she uses them. In truth, she probably uses them more than she should. But, I’m not about to scold her for overuse :)

So, why, if a 2 year old can understand the concept of please and thank you, can’t adults? Think about it. This isn’t some gross over exaggeration or a very wide brush I’m painting with. Think about your daily interactions with people. Whether those interactions are online or offline, we seem to have forgotten please and thank you.

Lately, I’ve become hyper sensitive to this phenomena. I took an inventory of people that I work with and engage with on a daily basis. I didn’t just look at the people I currently interact with, I actually took a 6 month look back. This inventory covered client meetings, social gatherings, family events, business functions and of course interactive communication. It’s times like this that I wish I had paid more attention to Business Stats 3001 so that I could have done some formal modeling to better represent my findings. But, seeing as I was busy playing intramural basketball, there won’t be any pretty graphs.

In lieu of graphs and charts, I’m just going to provide some simple raw analysis. Here’s the deal, the people who remember “please” and “thank you” are the people I enjoy spending time with. They’re the people who make me want to be be better…to over deliver for them. They also happen to be the most successful. Those who kind find the 5 seconds it takes to say please and thank you, are without a doubt the most selfish, self absorbed and disingenuous people I interact with.

I realize, I’m just a small sample size. I realize this isn’t scientific. But, I gotta tell you, in the spirit of Blink, my gut tells me I’m right on. Given how simple, quick and easy it is to say “please” and “thank you,” why aren’t we doing it more? What’s your daily interaction like? Are you finding a similar story? I’d love to hear about it.

Please share your feedback. Thank you. See that wasn’t so hard.

Are You Faking It

Last night I was sitting on the couch alone rocking out to my itunes library. As is customary the playlist was set to shuffle. Following Sweet Child Of Mine was a familiar offering from Simon & Garfunkel: Fakin’ It. These seemed most appropriate as it was a topic I’d been thinking about for the past week or so. I tell ya, iTunes can be scary sometimes with how it picks just the right song.

Have you ever been in a meeting or had a conversation with someone where you completely disagree with what’s being said, yet you nod your head in agreement because everyone else seems to be doing it? Well that my friends, is faking it.

I don’t know why people fake it. Well, ok, that’s a lie. I know why people fake it because I found myself faking it recently. Given the outcome of the situation, in retrospect, faking it was a bad idea. It’s rare that I fake it and I hadn’t done it in years, but there was again making the same mistake I promised myself I wouldn’t make again.

Anyhow, faking it just doesn’t add up, as it often leaves everyone with a bad taste in their mouth. We all fake it. Are you a beer person who orders wine at dinner because your significant other prefers wine? Well, you’re faking it. Do you say what you think an interviewer wants to hear or what you really think? If you checked the box for what the interviewer wants to hear, you are faking it. Have you backed an idea because you didn’t want to be the only person in the room not supporting it? Congrats, you’re faking it. Order a salad when you’re out with coworkers, but really want the burger? You are faking it. Feign interest in going dress shopping, when what you really want is to stay home and watch the game. Guess what, you’re faking it.

Perhaps the greatest example of why faking it makes no sense is in the dating world. The match.com’s of the world promise you happiness if you play by the rules. The rules of course are the information you share about yourself and what you want. If you indicate you like foreign films, long walks and wine tasting, when in fact you don’t, you can be assured of being matched with someone incompatible. Well, I’m sure you’re saying, “thank you captain obvious.” But, if it’s so obvious, why do so many people do it? Is it because we lack the courage to stand by our convictions? Is it because we are embarrassed by the truth? Perhaps. But, I think it’s because we’ve been conditioned from an early age to be agreeable.

Being agreeable is what we are supposed to do. Don’t rock the boat, keep everyone happy and make sure to “play well” with others. Ugh. That’s what I have to say to that. People think that they’ll be looked at differently, cast aside and branded as a trouble maker if they don’t go along with the crowd. Yet, how many of us are simply yearning for someone to have the confidence to lead us in a different direction. It’s the concept that drew me to Seth Godin’s book, Tribes. People want to be lead, they want a direction, they want to blaze a path forward. Yet, there are too few boat rockers out there.

I fake it. You’ve faked it. We’ve all faked it. Lets stop faking it. I think we’ll be a lot happier if do.

In case you were wondering, these are the lyrics to Fakin’ It:

When she goes, she’s gone.
If she stays, she stays here.
The girl does what she wants to do.
She knows what she wants to do.
And I know I’m fakin’ it,
I’m not really makin’ it.

I’m such a dubious soul,
And a walk in the garden
Wears me down.
Tangled in the fallen vines,
Pickin’ up the punch lines,
I’ve just been fakin’ it,
Not really makin’ it.

Is there any danger?
No, no, not really.
Just lean on me.
Takin’ time to treat
Your friendly neighbors honestly.
I’ve just been fakin’ it,
I’m not really makin’ it.
This feeling of fakin’ it–
I still haven’t shaken it.

Prior to this lifetime
I surely was a tailor.
(“Good morning, Mr. Leitch.
Have you had a busy day?”)
I own the tailor’s face and hands.
I am the tailor’s face and hands and
I know I’m fakin’ it,
I’m not really makin’ it.
This feeling of fakin’ it–
I still haven’t shaken it

About
Interactive marketer, innovator, boat rocker, continuous learner, movie lover, risk taker, dad and all around good guy. I'm always up for a spirited conversation. These are my thoughts and ramblings, not those of my employer.
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